A logo redesign of a local non-profit, I was looking to provide something that better represented the organization and their core values,. Using a strong font in all capitals for the top and bottom helps to provide a solid foundation along with protection on the top, the hand lettering is there to represent the hand in farming. By having the contrasting script it allows the view to see that this is an organization that has a real hand in what they do.
To begin the process I work to come up with many varied and different ideas and designs, both good and bad so that we can literally see what is working and what is not. These range from hand drawn sketches to partially realized digital renditions.